In the past it would have been fair to say that technology and the internet in combination have created a few things that ruined writing (or at least had a damn good go at doing so!). One of those things which I have experienced first hand is the concept of “spinning” text as it was an old favourite* of internet marketeers who wanted to plagiarise text without making it look like they were plagiarising anything.
Spun text is like the original but with words or phrases replaced by different ones that broadly mean the same thing – at least that was the plan! However, the Thesaurus Spinner – a piece of software that would pick out synonyms and drop them in, seemingly at random – had a habit of reproducing work that was at best, crazy and at worst completely unreadable.
To prove how draft spun content is, I’ve done something that literature buffs the world-over will hate me for – I’ve taken 10 opening lines of some of the most noteworthy literature classics in the English language and ran them through a Thesaurus Spinner. WARNING: this is entertaining, but also pretty sacrilegious at the same time!
I don’t think anyone would disagree with me that the digital world has a certain chaotic edge to it, even with all the talk of big data, of analytics and empirical evidence, there are a huge amounts of value judgements, subjective decisions and emotional responses. If we even begin to approach the world of SEO, amplify this feeling a few times and you might get close to the feeling which is stoked around a new algorithm update from Google.
We’re all human right? This is only to be expected!
Unless you have a calculator for a brain or see the world in 0s and 1s, a fresh prospective is important when things aren’t going well. It may sound clichéd, but there few opportunities where a fresh prospective can’t shed some more on elements to be improved or changed. This is where the Digital Marketing Flow Chart comes in, it’s not a ground breaking production, moreover an act a rationalising the current situation and encouraging a step in the right direction.
VLOOKUPs are great, unless you’re struggling to get them to work, then they’re a massive pain in the backside – there are a lot of tutorials on how to get them right, but most of them already assume you’re more than a beginner at using Excel or similar spreadsheet software like Google’s Spreadsheet or OpenOffice Calc. This guide is only going to assume a very basic knowledge of excel and by the end will help you get stuck right into it!
Have you ever eaten anything with chocolate flavoured coating?
Hint, this is most likely something at the lower-end of the food/price spectrum – the particular example I’m thinking of is based on a “basics” Choc Ice.
An ever increasing part of my job includes guiding people on social media and how they need to integrate it into their business – or at least now how to harness it to gain that all important “engagement”.
But in all honesty social media’s tendrils stretch further than just the world of business – if it didn’t it wouldn’t be such a covetted area of the internet.