If you’ve ever found yourself wondering why your SEO recommendations aren’t being implemented, you’re not alone.
This is a common frustration for many SEOs. But here’s the thing—this doesn’t have to be your reality.
you see the value in your list of fixes—they need to be done because they’re wrong, right? But don’t assume that others will care about them just because you do.
I’ve written and thought a lot about this topic here, but something I learned from Tom Critchlow’s excellent SEOMBA course really changed my perspective: it’s the idea of presenting something that’s “big enough to care about.”
Now, your initial reaction might be, “But this is SEO, surely they should already care about it!” That was always my reaction, too. However, the truth is, they often don’t.
If you’re a detail-oriented SEO, you see the value in your list of fixes—they need to be done because they’re wrong, right? But don’t assume that others will care about them just because you do.
Tom’s take is brilliant: you need to headline your SEO activity with something that grabs attention, while embedding your best-practice fixes as part of a larger, strategic initiative. I love this approach because it sets expectations while getting the buy-in necessary to move things forward.
Key takeaway: You need a strong idea or initiative to turn heads. Make sure it’s good!
Take the time to research, provide evidence, and create something that commands attention. Once you’ve got that, your smaller SEO fixes can ride along in the slipstream.
If you haven’t already, I highly recommend checking out Tom’s SEOMBA course here. It’s packed with insights that will help you elevate your SEO efforts, and you can even sign up for the mailing list to stay in the loop.