New Test – ignore

This test is a little different from the last one – before I published two new pages and had both fetched & then render requested. Whilst this seemed fairer – as both pages were ‘seen’ at near-enough the same time – the fact that this was instigated directly via search console meant that the speed at which it took place wasn’t a fair/true representation of what the process is “in the wild”.

In this one I still want to ensure that both pages are picked up by GoogleBot at the same time – but without fetching each – this is where this page comes in. The two links below are pointing to the test and the control (note that, it’s important) so when I run an index request on this page, they’ll picked up, but I won’t force the indexing.

Let’s see what happens, shall we?



“Telephone me Ishmael.” – 10 Spun Classic Literature Opening Lines

In the past it would have been fair to say that technology and the internet in combination have created a few things that ruined writing (or at least had a damn good go at doing so!). One of those things which I have experienced first hand is the concept of “spinning” text as it was an old favourite* of internet marketeers who wanted to plagiarise text without making it look like they were plagiarising anything.

Spun text is like the original but with words or phrases replaced by different ones that broadly mean the same thing – at least that was the plan! However, the Thesaurus Spinner – a piece of software that would pick out synonyms and drop them in, seemingly at random – had a habit of reproducing work that was at best, crazy and at worst  completely unreadable.

To prove how draft spun content is, I’ve done something that literature buffs the world-over will hate me for – I’ve taken 10 opening lines of some of the most noteworthy literature classics in the English language and ran them through a Thesaurus Spinner. WARNING: this is entertaining, but also pretty sacrilegious at the same time!

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Digital Marketing Flow Chart

I don’t think anyone would disagree with me that the digital world has a certain chaotic edge to it, even with all the talk of big data, of analytics and empirical evidence, there are a huge amounts of value judgements, subjective decisions and emotional responses. If we even begin to approach the world of SEO, amplify this feeling a few times and you might get close to the feeling which is stoked around a new algorithm update from Google.

We’re all human right? This is only to be expected!

Unless you have a calculator for a brain or see the world in 0s and 1s, a fresh prospective is important when things aren’t going well. It may sound clichéd, but there few opportunities where a fresh prospective can’t shed some more on elements to be improved or changed. This is where the Digital Marketing Flow Chart comes in, it’s not a ground breaking production, moreover an act a rationalising the current situation and encouraging a step in the right direction.

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